In today’s digital age, creating viral content is perhaps one of the greatest marketing goals for companies and influencers alike. Viral content can help extend a brand’s reach, and grow its influence across social media platforms. The good news? There is no one-size-fits-all strategy to creating viral content; that said, there are many tried and tested techniques that successful content creators have employed. We’ve gathered the top tips from successful influencers to help you create your own viral content.
Use Emotions Effectively
One of the most effective ways to create viral content is to evoke emotions in your audience. Whether it be laughter, tears, or joy, emotions can make a piece of content stand out and resonate with the audience. Jamie Breslin, creative director of Hootsuite, says that viral content should evoke an “emotional reaction in the consumer. This can be anything from getting people to tear up, to making them laugh out loud.”
Keep the Content Short and Sweet
When it comes to social media and viral content, less is usually more. Keep your content short, sweet, and to the point. Steven Saunders, head of marketing at Meltwater, says to “keep everything as succinct as possible. No one wants to read a long-winded post or article.”
Utilize High-Quality Visuals
Visuals can greatly enhance a piece of content, and are often more easily digested by audiences. Jenni Schalk, founder of Coulboost, says that “using high-quality visuals such as GIFs, infographics, videos, and even static images can greatly boost engagement and make your content more shareable across social media platforms.”
Provide Value to the Audience
Viral content should always have something to offer the audience. This can be anything from answering a question, providing a solution, or simply providing insight into something new. James Gallagher, founder of Outsprout, says that “to go viral, your content must provide value. This means that it should address a need, provide a solution, or simply entertain.”
Embrace Trends and Memes
Trends and memes are a great way to make your content more relatable to your audience. Chris Penglase, CEO of Mindhive, says to “embrace the latest trends and memes, and be prepared to pivot quickly if needed. Oftentimes, something will be relevant and trendy for just a few days, so it’s important to stay on top of what’s happening and be ready to act accordingly.”
Leverage Influencer Marketing
Influencers can greatly help in spreading your content quickly and effectively. Mark Schaefer, founder of Schaefer Marketing Solutions, says to “reach out to influencers in your niche and ask them for help in promoting your content. With their reach and influence, your content is all but guaranteed to go viral.”
Engage Your Audience
Finally, the most important thing to do when creating viral content is to engage your audience. Whether it be responding to comments, asking questions, or posting interactive polls, engaging with your audience can help build a sense of community. Chris Scott, founder of Cullective, says that “to really make your content go viral, you need to actively engage with your audience. Answer questions, ask questions, and genuinely try to connect with your audience.”
in conclusion, Anyone can create viral content with the right strategy. Use emotions to create an emotional reaction, keep your content short and concise, utilize high-quality visuals, and provide value to your audience. Embrace trends and memes, leverage influencer marketing, and engage with your audience. By incorporating these tips into your content strategy, you can increase your chances of creating content that goes viral.
Leave a Reply